Lifecycle applications
One product identity. Services throughout its life.
Once a physical product has a persistent digital identity, the same connection can support information and services before purchase, during ownership and at the product’s next life.
The arc
- Made
- Sold
- Used
- Serviced
- Returned
- Reused / resold
- Recycled
One identity underneath, start to finish.
What the identity can carry
Organised by moment in the product's life, not by feature list. Which of these apply depends on the product and the use case.
Before & at purchase
- Product transparencyRelevant product, material, origin and care information, available to the customer.
- Provenance & storytellingConnect a physical product to where it came from and how it was made.
- AuthenticationHelp connect the physical product to its trusted digital identity.
- Customer engagementTurn the product itself into a digital touchpoint.
During ownership
- CareProduct-specific care and usage information, at the moment it is needed.
- RepairConnect the product to repair information, services and lifecycle events.
- After-salesProduct-specific service information and customer interaction.
- Product historyWhere the use case requires it, maintain lifecycle information against the same identity.
Next life
- ReturnsIdentify the physical product when it comes back.
- Take-backConnect returned products to circular collection workflows.
- ResaleMaintain identity when a product enters a second life.
- Reuse & recyclingProvide relevant information for the product’s next destination.
Proof · fashion
Garment → QR → passport → take-back → resale
At Filou & Friends the passport is created inside the seasonal production workflow at item level. That is what lets the same identity carry a take-back and resale workflow years after the garment was sold.
Read the Filou case
This page is the capability. Circular services is the business case.
Return, repair, resale and take-back workflows — what they look like commercially, and where item-level identity starts to earn its keep.