A Digital Product Passport starts with identity.
A DPP is more than a webpage behind a QR code. It gives a product a persistent digital identity that can connect information, events and services throughout its lifecycle.
- Product information
- Compliance
- Authentication
- Customer interaction
- Repair
- Ownership
- Return
- Resale
- Take-back
- Recycling
The product stays physical. The identity stays constant.
A physical product connects to its digital identity through a data carrier — QR, GS1 Digital Link, NFC or RFID, depending on the product and the implementation. Not every product uses every technology.
- QR
- GS1 Digital Link
- NFC
- RFID
Filou & Friends: the care label carries the code, the code resolves to the garment's own passport, and the passport keeps working years after the sale.


One identity. The right granularity.
No level is inherently better. One catalogue can use all three.
Model
One identity can represent equivalent products where individual tracking is unnecessary.
Batch
A batch identity represents products sharing production, origin or other batch-specific information.
Item
An individual identity connects information and lifecycle events to one physical product.
Compliance determines the minimum. Your business case determines the right level.
The identity survives the interaction
Information and events accumulate. The identity underneath does not change.
- Production
- Sale
- Ownership
- Repair
- Return
- Resale
- End of life
